Beijing, China (AHN) - Nestle and five other breast milk substitute producers have pledged not to publish commercials on breast-milk substitutes. The have also said they would not take actions that would impact mothers' and babies' rights of breast-feeding.
The decision was part of an event commemorating the 25th anniversary of the International Code of Marketing of Breast-milk Substitutes by the Ministry of Health-China, World Health Organization and United Nations Children's Fund (UNICEF).
Experts have long held that breast milk, with its nutrients and antibodies it provides, is known to be the best and safest way to start a human life.
However, commercials promoting substitutes for breast-milk like milk powder and rice powder utilize stereotypically ideal images of babies to send a misleading message to young mothers.
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