Saturday, May 20, 2006

Keeping abreast of a trend (globeandmail.com)

Few roles in life leave you as open to judgment as parenting. And nothing is quite so heated as the battle over the breast.

Vancouver's Nicole and Kim Critten found that out when they began distributing a line of nursing covers through their company Bug & Pickle (http://www.bugandpickle.com). The name of the product didn't help, either: Hooter Hiders.

Created to allow mothers to nurse in public without exposure, the California-designed cover is more effective than the old receiving-blanket standby. It has a strap to keep the cloth from sliding off, and a rigid collar holds the fabric away from the mother's neck to maintain a clear view of the baby.

But it's sparked a storm in Vancouver circles, in newspapers, blogs and even on radio. The Nik and Val Show on CFUN 1410 recently devoted an afternoon to the debate.

"Our callers were split right down the middle," co-host Val Cole says. "There were people who like it and then there were those who thought it was the most ridiculous thing they'd ever heard of."



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1 comment:

Ali said...

Personally, I think this thing is ridiculous. The inventors claim it's for discretion - but use this tent and you might as well flash a neon sign that says "HEY! OVER HERE! I'M BREASTFEEDING!" which goes aganist its purpose, doesn't it?