Over 1,300 babygros will be given out to newborn babies as part of a major campaign launched today to highlight the benefits of breastfeeding.
Sean Power, a Minister of State at the Health Department, said the unusual stunt was part of a campaign to encourage women to choose the healthier option of breastfeeding.
“What we are aiming for is a situation whereby more women choose to breastfeed and it becomes a very normal, natural part of life in Ireland,” Mr Power said.
“Currently the rate of breastfeeding here means that it is not perceived to be the cultural norm, as it is in most other countries worldwide.”
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