Ever since my son was born three months ago, I have been bombarded with promotional literature touting the wonders of infant formula. The brochures--peddling everything from Carnation's Good Start to Ross Products' Similac--insist that "breast milk is best." But this not-very-heartfelt disclaimer does little to dilute the companies' dominant message: Breast-feeding is inconvenient, embarrassing in social situations and quite possibly unnecessary. So relentless are marketing strategies that any but the most ardent La Leche League disciple is forced to think twice before putting a baby to her breast.
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