Babies were born to be breast-fed. Maybe you've seen the black-and-white billboards, the advertisements or TV commercials proclaiming that message. They're part of an ad campaign created by the Department of Health and Human Services in conjunction with the Ad Council, with the goal of raising breast-feeding rates.
Currently, 70 percent of mothers initiate breast-feeding soon after birth, but only 33 percent are still at it at six months, though the American Academy of Pediatric recommends breast-feeding exclusively for six months and continuing until a year or beyond.
Critics say the messages, some of which focus on the risks of NOT breast-feeding as opposed to the benefits of breast-feeding, are too heavy-handed. For example, some of these critics - including representatives from formula companies - say that instead of saying "formula-fed babies are more likely to develop asthma, ear infections and allergies," the advertisements should state that "breast-fed babies are less likely to develop asthma, ear infections and allergies." Both statements are true, and both say essentially the same thing - right?
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