Second Sub-Regional Training Course on implementing the International Code of Marketing of Breastmilk Substitutes to be held on July 10-14 in Baku, Azerbaijan.
If every baby were exclusively breastfed from birth for 6 months, an estimated 1.5 million lives would be saved each year. Not just saved but enhanced, because breastmilk is the perfect food for a baby's first six months of life - no manufactured product can equal it.
In 1981, the World Health Assembly, which consists of the health ministers of almost all countries, responded vigorously to inappropriate promotional efforts of the infant-food industry by adopting the International Code of Marketing of Breastmilk substitutes, drafted by WHO, UNICEF, NGOs and representatives of the infant food industry.
The Code establishes minimum standards to regulate marketing practices by setting out the responsibilities of companies, health workers, governments and others and provides standards for the labelling of breastmilk substitutes.
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