The Nestlé booth was abuzz with pregnant women and new parents at the Baby and Family Fair on September 16 and 17. The attraction was free Baby Einstein and Disney DVDs, free rice-cereal samples, free infant formula samples, and a send-away card for a free diaper bag, a baby-magazine subscription, and more formula. It was one of the juiciest giveaways at the Vancouver Convention and Exhibition Centre event.
Meanwhile, Douglas College’s perinatal program manager, Kathleen Lindstrom, was trying to entice the thousands of orb-bellied women to come to her breast-feeding workshop.
“I said, ‘Come find out how to save thousands of dollars a year and feed your baby free,’” Lindstrom recounted to the Georgia Straight. “But I couldn’t tear them away from the formula booths. I felt like getting on the loudspeaker and saying, ‘Do you not care about what’s going into your baby?’”
Lindstrom said she was disgusted that at a trade show designed to “nurture the parent-child bond” she was forced to compete with formula companies. “There isn’t close to the same amount of money to market breast-feeding as there is to market formula,” she said. “If there were, we wouldn’t have a problem.”
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