DAVAO CITY (MindaNews/07 August) -- Breastfeeding is still the best.
The government will start banning promotions and advertisements of formula milk by January 2007, according to the revised implementing rules and regulations (IRR) of the Milk Code, Vicenta Borja, coordinator of DOH's National Infant and Young Child feeding Center, said. But the Pharmaceutical and Health Care Association of the Philippines (PHCAP), which opposed the ban, asked the Supreme Court on July 13 to nullify the revised IRR, claiming it endangers the lives of infants by inadvertently misinforming mothers on their children's health. The Supreme Court issued a restraining order and asked the Department of Health to comment on the petition filed by PHCAP.
The banning of advertisements and promotions is intended to advance breastfeeding as an economical and nutritional means for infant and child health, Borja, told reporters after the launching of a local mall's breastfeeding stations Monday. Borja said the move is directed to revert a decreasing trend in breastfeeding in the Philippines.
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