Half of new moms who breastfeed give up within months.
While 88 per cent of women giving birth in the London area start out breastfeeding, by six months half of them have stopped.
The majority of those quit within the first three months.
These are statistics the Middlesex-London Health Unit wants to improve because they fall far short of the recommendation that a woman breastfeed her child for two years.
The first week of October is World Breastfeeding Week and the local health unit is trying to spread the word on the importance of breastfeeding and to encourage mothers to keep going.
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