An intensified campaign by Massachusetts public-health authorities to encourage breast-feeding comes amid a growing international push for the practice, which offers extensive health benefits to mother and child, specialists said yesterday.
Since the late 1980s, the state Department of Public Health has adopted increasingly stringent rules designed to support breast-feeding, and this week the agency moved to further restrict corporate promotions of infant formula in hospital maternity wards.
While free formula will still be available, the new rules will ban formula makers from routinely putting samples in the gift bags that are a customary memento for new mothers. The action this week, which puts Massachusetts at the leading edge of formula restrictions in hospitals, extends limits that had been in place for more than a decade.
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