Got milk?
If you’re a new mother, you’d better.
Because beginning soon, hospitals will no longer be allowed to give free infant formula to mothers taking new babies home. Regulators want to promote breast-feeding, even if it means making Massachusetts the first state to ban the popular freebie.
“I think it’s ridiculous,” fumed Christine Kingdon of Brookline, mother of a 3-year-old and twin 12-day-old boys. “It’s a personal choice. (Breast feeding) doesn’t work for everyone.”
The free formula was “a big help,” said Camille Byron, a Mattapan mother who got a backpack full of free formula and coupons after giving birth to her son, now 2, at Brigham and Women’s Hospital.
“Formula is pretty expensive,” she added.
Nearly every hospital in Massachusetts — and across the country — gives new mothers commercial formula gift bags provided by formula companies. It’s often a diaper bag bearing the company logo and full of formula, formula literature, formula coupons and other items.
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