Dec. 20, 2005 — It was one of those moments new moms dread. While Lori Rueger was shopping with her infant daughter, the baby "pitched a fit" — she needed to be fed.
"When I started heading back to the car, I saw there was a Victoria's Secret," Rueger said. "Being a past customer of Victoria's Secret, I knew they had really nice dressing rooms. [I thought:] 'I'll see if they let me use it and buy something for their trouble and be on my way.'"
Instead, she said, she was told that breast-feeding in the store was against company policy and was advised to go to a nearby bathroom, which she told the employee she would not do. "I just kind of looked at her and said, 'I wouldn't eat in there. Would you?'"
At a time when "lactivists" boycott noncompliant businesses and hold nurse-ins to promote acceptance of public breast-feeding, laws regarding breast-feeding already are in place in 38 states, 31 of which allow mothers to breast-feed in any public or private location, according to October figures from the National Conference of State Legislatures. Prompted by Rueger's encounter, South Carolina is poised to become the 39th state as legislation is to be introduced next month.
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