Mothering Magazine Activism Alert

Pretty Bras and Breastfeeding Belong Together!

On June 21 in Wisconsin and on June 22 in Boston, mothers in Victoria’s Secret stores were directed to bathrooms to nurse their babies. Earlier this year, the lingerie chain was involved in a similar anti-breastfeeding incident in yet another Victoria’s Secret store. At that time, national attention was raised and ultimately, Anthony Hebron, spokesman for the chain's parent, Limited Brands issued the statement that Victoria's Secret has a "long-standing policy to allow nursing in our stores. We are still for and about women." Apparently, as the more recent incidents demonstrate, that policy has not been enacted or enforced in all stores. Rally this Saturday, with lactavists nationwide! Gather at 1:00 p.m. in your time zone, at your nearest Victoria’s Secret store, for a nurse-in. Help this company, whose fortunes are largely breast-related, understand that in being "for and about women" their stores must accommodate breastfeeding. The nurse-in activism is also intended to draw attention to the fact that we need for a federal law protecting a nursing mother's right to feed her baby anywhere that she and her baby would otherwise be allowed to be.

Join MDC lactivists in discussion of the incident and their planned lactivism.