The purpose of an international symbol for breastfeeding is to increase public awareness of breastfeeding, to provide an alternative to the use of a baby bottle image to designate baby friendly areas in public, and to mark breastfeeding friendly facilities.
Of course, breastfeeding does not require a special place and is appropriate—as the Canadian government's slogan says—"anytime, anywhere." The purpose of the symbol is not to segregate breastfeeding, but to help integrate it into society by better accommodating it in public.
For example, sometimes there are no chairs in public, sometimes nowhere to change the baby, or for the mother separated from her baby, nowhere to plug in an electric breast pump. Mothers welcome quiet, private places in public where they can collect themselves and their children. The symbol could designate these kinds of places.
In addition, businesses could use this symbol to designate a lactation room, required now by law in California. Restaurants could use the image to let moms know, "Breastfeeding welcome here." We've already heard from a new airport and a university interested in using the symbol. When you see this new symbol in use, please let us know, and if possible, send us a photo.
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