Wednesday, November 16, 2005

Abbott Labs Wails About Ruling on Baby Formula Ads (BrandWeek)

NEW YORK -- A unit of Abbott Laboratories made a stinging response on Tuesday to a decision by the National Advertising Review Board that condemned its advertising for Similac Advance baby formula.

The NARB said the Abbott unit's advertising was “confusing at best” and wrongly gave consumers the impression that Similac boosted babies' immune systems.



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