Aggressive marketing of formula milk coupled with family members who put unnecessary pressure on the mother to give up breastfeeding were causing considerable damage, according to Children Commissioner Sonia Camilleri.
"All these negative inputs can be resisted when the parents realise that they are after what is best for their child - breast is best," she said.
On the first day of World Breastfeeding Week, Ms Camilleri referred to the sad statistic that Malta had the second lowest breastfeeding rate in Europe.
According to statistics released last year Malta stood wedged between Ireland, which had the lowest breastfeeding rate of 39 per cent, and the UK with 69 per cent. Malta still had a long way to go to attain the goal of 90 per cent established in Malta's Breastfeeding Policy in 2000.
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